” After discovering Turkey’s online shopping potential, in 2019 i decided to launch Trendyol.com. Now, Trendyol is the largest and fastest-growing e-commerce company in Turkey & MENA region; we serve more than 16 million customers a year and sell 200 million items in fashion, home, kids, beauty, FMCG, and electronics.
- Turkey is a huge market with strong strategic advantages:
- Turkey is a global sourcing hub with +1M suppliers, the largest textile and durable goods manufacturer in Europe and one of the largest home appliances, automotive, and FMCG suppliers in the world.
- Turkey is well-positioned geographically and its logistics infrastructure is highly developed. A 2 billion population can be reached within 3 hours flight distance from Istanbul. Shipments can be done in 2-3 days to Europe, Russia, and surrounding countries.
- Turkey has a large population (84,34 million) in 2020, of which the majority is under the age of 30 with good education, hard working culture, engineering talent, and high credit card penetration.
- And most importantly, Turkey offers a considerable tech-savvy consumer base. 80% of Turkish households have internet access, 59% of Turks own smartphones. as of 2023, the number of smartphone users in Turkey is estimated to reach 56 million.
Considering its large labor force, consumer base, supplier power and geografical advantages. Turkey, with its growing economy, is a strong destination for investors seeking high long-run returns and massive growth,”
N.B: Trendyol is the biggest acquisition in Turkey between 2010 – 2018, by Alibaba Group, $728M, 82%.
An interview withย Demet Mutlu,
Founder ofย Trendyol Group,
about “The state of Turkish Startup Ecosystem”,
forย Investment Office,
Presidency of The Republic Ofย Turkey
